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Man in the Mirror

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Michael Choi is the Founder of Area Specialist, a real estate agency that attracts and retains the best talent by helping the team achieve their collective and individual potential.

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Area Specialist

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Team Reviews

Michael is generous with his time, knowledge and rewards. He has great rapport with our kids and family.

(Wife of Team Member Paul Sinclair)

I have known Michael for over 15 years and have seen his dedication and hard work towards building this successful business.

When the opportunity came up to work with Michael I did not hesitate as I knew I would be working with an industry leader and be part of a brand that I would want to proudly represent. I’m looking forward to my future with Michael and the team at iSell group.

(previously L.J. Hooker)

Michael and his team at iSell group are like a family, they are a very modern company that welcomes everyone's partners to all the social events that Michael puts on for his team, its makes us feel like we are a part of the family. Michael always makes time to make sure each team member is going well and express any ideas or concerns, Michael is a caring and positive person and a good employer to work for.

(Wife of Team Member Byron Elrod)

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