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Man in the Mirror

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Michael Choi is the Founder of Area Specialist, a real estate agency that attracts and retains the best talent by helping the team achieve their collective and individual potential.

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Team Reviews

I have known Michael for over 15 years and have seen his dedication and hard work towards building this successful business.

When the opportunity came up to work with Michael I did not hesitate as I knew I would be working with an industry leader and be part of a brand that I would want to proudly represent. I’m looking forward to my future with Michael and the team at iSell group.

(previously L.J. Hooker)

I see Laura very happy to work with Michael, everyday comes home with excitement and something new.I also love the fact that Michael included the partners into their little family, which makes me feel very comfortable and safe with Laura's job.

(Husband of Team Member Laura Voinea)

I would like to say thank you on both a professional and personal level for your patience and guidance.

You are the director of the company, but still give your employees the time of day; whether it’s encouraging us to succeed or praising us for our efforts.

You have always made the time to keep your team in a cheerful, inspirational environment.

It is a pleasure to work alongside you

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