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Man in the Mirror

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Michael Choi is the Founder of Area Specialist, a real estate agency that attracts and retains the best talent by helping the team achieve their collective and individual potential.

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Area Specialist

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Team Reviews

I have known Michael for over 15 years and have seen his dedication and hard work towards building this successful business.

When the opportunity came up to work with Michael I did not hesitate as I knew I would be working with an industry leader and be part of a brand that I would want to proudly represent. I’m looking forward to my future with Michael and the team at iSell group.

(previously L.J. Hooker)

I see Laura very happy to work with Michael, everyday comes home with excitement and something new.I also love the fact that Michael included the partners into their little family, which makes me feel very comfortable and safe with Laura's job.

(Husband of Team Member Laura Voinea)

I am extremely lucky to work with Michael; the amazing part is his ability to be human. He believes in growing along with all of his team members which is one of his many assets. He doesn’t make it all about him; he makes it all each team members’ growth. At the end of the day I’m very lucky to be in his team.

(previously Ray White)